Rucksack Magazine
Rucksack Magazine explores a slower way of moving through the world. Rooted in nature and shaped by adventure, it brings together cinematic photography and thoughtful narratives that honour the landscapes we pass through.
The Project
Built from the ground up, Rucksack became an internationally distributed print magazine, bringing together a global network of creatives to produce carefully crafted editorial work.
Concept & Direction
Founded and developed the publication from initial idea to global distribution
Defined editorial positioning and creative direction across all issues
Content & Production
Produced 10 print issues built around distinct editorial themes
Led all content creation, from curation and art direction to long-form editorial
Collaboration & Delivery
Collaborated with a global network of photographers and writers
Oversaw production from editorial through to print
Distribution & Growth
Built a global distribution network across 100+ retailers
Developed a highly engaged international audience
Each edition sold out globally, reaching thousands of readers around the world.
Get in touch
hello@aerthia.com